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Above-the-fold rules, proof placement, and a clean CTA flow. You have one screen to earn a scroll.

A simple reference for formatting and citations. When in doubt, follow the assignment—but here's the gist.

A modular structure that turns projects into persuasive stories. Context → Challenge → Solution → Results → Quote → CTA.

Cut confusion and replies-with-questions with one quick pass. One ask, subject matches, first line explains why you're writing.

Turn a strong piece into a week of content without sounding repetitive. Start with a solid blog post, then transform it.

Evidence-backed ways to make text easier to use. Patterns repeat across studies: shorter sentences improve comprehension.

A simple structure to stop meandering drafts before they start. MECE = Mutually Exclusive, Collectively Exhaustive.

A quick, practical reference with common exceptions. General rule: Spell one–nine; use numerals for 10+.

Be precise without being unreadable. Precision and clarity can coexist with the right approach.