Case Study Blueprint: Proof Without the Puffery
Structure: Context → Challenge → Solution → Results → Quote → CTA.
- Context: Who, where, constraints.
- Challenge: What was broken (with stakes).
- Solution: What you did (not just tools).
- Results: Numbers first; anecdotes second.
- Quote: One credible line.
- CTA: "See how we'd approach your case."
Draft 700–1,000 words in the Word Counter. Cut jargon; add charts if you can.