Readability that Converts: Make Your Pages Easy to Use

People leave confusing pages. Keep them reading.

Fast Wins

• Shorten sentences: Aim for 12–18 words average.
• Front-load value: First 2 lines should answer "what do I get?"
• Use real words: Prefer "use" over "utilize."
• Space and hierarchy: Subheads every 150–200 words.

Draft in the Word Counter and watch our Readability Lab change as you type. If the grade level is high, cut clauses and swap heavy words for lighter ones.

Checklist before publishing: one idea per paragraph, verbs near the start, clear next step.